Keller Williams Realty started in Austin Texas with founders Gary Keller and Joe Williams. Starting out with just a single office, Keller and Williams’ company grew out until it reached 700 offices and 110,000 agents all over the globe. By 2014, they were the largest real estate franchise (according to # of agents) in North America (via The Best Companies).
For customers looking for higher-end realty, Keller Williams has a separate website called Luxury Homes International. In addition, they have a separate website for commercial business, farm and ranch properties.
While there is plenty of information regarding employment as an agent with Keller Williams Realty, there is a relatively lacking amount of information about the customer experience side of this company.
Keller Williams Customer Experience
We have found some significant information regarding what experience a customer may expect to have when working with Keller Williams, but there is a lack of specific information and reliable reviews. Most of the specific services found for customers are characteristic of most real estate agencies. So proceed with caution in pursuing business with this company, as information regarding customer relations is scarce.
Here are some of the information we found:
Selling with Keller Williams features a number of great services which can help make the headache of selling your home a breeze. Selling services are designed to give you a painless selling process, send you to the best buyers and get your home’s information out there to ask many sources as possible.
Keller Williams Selling Features
- Entry into the Multiple Listing Service
You’ll be listed in the Multiple Listing Service (MLS), which will make your home searchable to every licensed Realtor looking for homes. A majority of housing sales happen through the MLS, so getting your home on this list will give you the highest chance to sell.
- National Syndication
In addition to being on the MLS, your home will also be listed on the Keller Williams Listing Service (KWLS), putting your property on the map for buyers who may not live in your area.
- Pre-qualified Buyers
Listing your home with a Realtor increases the chances that your buyer will also have a Realtor representing them. This means the entire housing transaction will be handled by professionals, limiting wasted time and confusing negotiations.
- Contract Assistance
When two professionals are on the job, contracts are handled for you. The agents involved with your case are trained with all the complex legalities involved with house transactions.
- House Showing Handled
House showings are a pain, especially when you’re trying to live your life and work on your regular schedule. With Keller Williams, your Realtor will handle house showings, leaving you to go about your business while they show off your home to potential buyers.
- Proper Pricing
Pricing can be a stressful part of the house selling process, but when you work with a Keller Williams realtor, you’ll have professional advice for what price you should ultimately set. Your Realtor knows what houses with similar features sell for, and (s)he also knows what the housing market is doing at the point you decide to sell.
- Free Unless Your Home Sells!
And finally, one of the best features of Keller Williams Realty is that you will not have to be concerned with losing money on a house or realtor who just can’t sell. If your home isn’t sold, you won’t be charged anything. You will however, have lost time, and opportunity cost when market conditions fluctuate.
Keller Williams Employee Experience
If you are pursing employment with Keller Williams Realty, you can expect to find much more information about what your experience may be. Keller Williams has a very unique agent-centric business model which is based on the idea that the success of the company comes not from the brand, but from the agents who put in the work and give the company a personable face. Keller Williams’ concept is for the company to do everything it can to build the individual agents’ businesses, and in turn, those agents will build a thriving industry. Their philosophy seems to be working, as the company has spread throughout the whole world.
Here are a few features of employment with Keller Williams:
- Optional Desk Fees
Most Keller Williams agents work in their own home rather in an official office. As such, desk fees are completely optional and not required by the company. You may start out your business working in your own home, but when it grows to a point that you need an office to run operations, space will be offered at a pass-through cost.
- Monthly Fees
You can expect to pay anywhere from $75-$110 a month, depending on the state of the housing market economy and specific KW economy that month. Ultimately, this will depend on vacation and whether you are at the higher end or lower end of the market. For your fee, you will receive access realtor career training, support and education from the best in the real estate industry. Your fee also includes insurance for Errors and Omissions.
- Shareholder Status
Keller Williams considers its employees to be shareholders in the business rather than employees. As such, they are not only sharing the in profit of sales, but also making their own decisions in the office.
- Agent Transaction Fees
You will not be required to charge transaction fees under Keller Williams Realty, but you will be free to do so if you find it appropriate. The final decision comes down to you.
- Other Fees
As the agent of your business, you can expect to pay for all business expenses, such as business cards, open house signs, sign riders and name badges. Keller Williams does negotiate with national and local vendors, helping to drive down costs for their agents but these costs are all charged to you as an agent.
- A Liberating Position with Creative Freedom
Perhaps the best thing about working for Keller Williams is the face that you will be given a huge amount of freedom to run your business in exactly the way you want to. While you will have to comply with certain general business regulations, many of the logistical and financial decisions will come down to you.
- Fair Commission Structure
Because Keller Williams is such an employer-centered company, the commission structure for agents is extremely fair and allows agents to reap the benefits of good work. The essential structure is on a 64/30/6% split: 64% to the agent, 30% to the Market Center, 6% to KWRI.
Compared to most other real estate agencies, this is a great deal. In most cases, the more you make, the more you give away. With Keller Williams, however, there is a commission cap which means that, once you hit the cap, the rest of the earnings are yours. The commission gap for KWRI is $3,000, and the Market Center cap is based on operating expenses and economic conditions of your specific market center.
Keller Williams provides all the training you need to succeed in your business, and they provide you with the organizational support to succeed. To work for Keller Williams is to become your own entrepreneur. It’s a great option for someone who wants a well-paying job with a lot of freedom to handle business the way they see fit.